On March 11th, 2014, Google introduced the concept of
add-ons for Google Docs and Google Sheets. With Google Docs and Google sheets already acting as free, comparable substitutes for COTS software, having these add-ons adds a unique value proposition.
Prior to this introduction, the main benefits of COTS software, like Office 365, included both security and functionality. However, with these add-ons, more and more functionalities are being added to the existing freeware. Examples include:
HelloFax - which allows for users to send their documents easily VIA fax (for those who still do that)
Easy Bib - which allows for users to easily create bibliographies for their cited work as an integrated part of the overall document
UberConference - which allows for users to add conference calls to all Google Docs, making it very attractive for team exercises
Similar to the App Store and Android Market, Google has implemented the Chrome Web Store, which allows for developers to create any applications under their platform at their
own discretion. Because of this, it opens up a variety of different possibilities that could affect the user experience for Google Docs and Google Sheets in the near future. This poses a huge threat to the market leader, Microsoft, with its costly and now perhaps, less customizable software.
It will be interesting to see how Microsoft will react in the comings months to this strategic move by Google. Will Google's take on customization change the way in which we word process and make spreadsheets? We'll just have to see.